Platform Measurement Auction BilbordMap Dashboard
World's first static billboard auction

The infrastructure for modern OOH advertising

Mapping, measurement, marketplace, and programmatic — in one platform. Discover billboard sites, measure real audiences, book space, and auction inventory.

Get started free Browse the map
Billboard on highway
19
Audience metrics
7
User roles
5%
Auction fee
£0
To list
The platform

Four pillars. One system.

No other platform combines mapping, measurement, marketplace, and programmatic OOH capabilities in a single integrated system.

🗺️

Mapping

Interactive map of billboard sites with location, format, size, pricing, and availability. Discover OOH inventory across the UK.

📊

Measurement

Proprietary computer vision capturing 19 real audience metrics. Not estimates — verified impressions, vehicle counts, dwell time, and more.

🏪

Marketplace

Book billboard space directly. Negotiate prices. Manage campaigns. Upload creative. In-app messaging between buyers and media owners.

⚡

Auction

The world's first static billboard auction. List vacant sites, set floor prices, and let buyers compete. Data-backed price discovery.

Measurement

Real data. Not estimates.

Our proprietary computer vision system captures what no one else measures — continuously, at the edge, on every site.

Volume
Total impressions
Vehicle count
Pedestrian count
Classification
Cars · Trucks · Buses
Motorcycles · Bicycles
Direction
Inward / outward traffic
Compass bearing
Directional split %
Temporal
Time-of-day breakdown
Peak count
Average per hour
Quality
Dwell time
% facing billboard
Traffic density
Advanced
Platoon detection
Speed estimation
Detection confidence
19
audience metrics from a single deployment
World first

Auction static billboard sites

No one has ever auctioned static billboards. We changed that. Media owners list vacant sites with a floor price. Buyers compete. The highest bid wins. Measurement data proves the value.

5%
Platform fee
48h
Confirm window
£25
Min increment
Start auctioning
LIVE AUCTION
Queensway A30 Footbridge
16m × 2m · Static · South-facing · Yeovil
£1,000
Floor price
£1,600
Current bid
4
Bids
51,200
Impressions
11h 36m

Already have audience data?

Media owners can share existing audience data — from ROUTE, traffic surveys, footfall counters, or your own research — and we'll add it to your listings on BilbordMap.

  • ROUTE data accepted
  • Traffic survey data accepted
  • CSV format with source citation
  • Instant site rating and grade
  • Upgrade to bilbord Measurement anytime
📤

Share your data with us and we'll enhance your listings within 24 hours.

Send us your data
Who it's for

Built for the entire OOH ecosystem

Seven roles, one platform. Everyone in OOH has a place on bilbord.

📋

Media Owners

List your inventory for free. Get verified audience data. Fill vacant sites through auctions. Manage bookings and negotiate prices.

🎯

Agencies & Buyers

Browse every billboard on a map. Compare sites with real data. Book directly. Bid on auctions. Manage campaigns.

📢

Advertisers

Find the right billboard for your brand. See verified impressions before you spend. Book with confidence.

🔧

Service Providers

Printers, installers, designers — list your services and receive enquiries from media owners and advertisers.

🎓

Students & Researchers

Free access to aggregated OOH audience data. Download datasets. Use our sandbox API for academic research.

⚙️

Developers & DSPs

RESTful API for inventory, measurement, and availability data. Build programmatic OOH buying into your platform.

Ready to get started?

List your billboards for free. Browse the map. Place your first bid. It takes 2 minutes.

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